Stop & Shop is conducting a brand-wide rollout of its Savings Station, an in-store kiosk designed to make digital coupons more accessible for all customers.
The Savings Station will be installed in half of Stop & Shop’s store locations in time for the upcoming holiday season, helping shoppers unlock discounts for their December celebrations. The rollout will continue following the holidays, and all 350-plus Stop & Shop stores are expected to have the Savings Station by the end of January.
Piloted in late 2023, the Savings Station allows customers to activate all weekly circular digital coupons and personalized offers – no smartphone, internet access or computer required. Designed to bridge the digital divide, this new in-store feature ensures that all customers, especially those who might not be tech-savvy or who do not have access to a smartphone, can easily access the same savings available through its digital offers.
“This rollout marks another change we’re making to remove friction and improve the shopping experience for our customers,” said Roger Wheeler, president of Stop & Shop.
“We heard from customers who felt they were missing out on valuable digital coupon savings, and the Savings Station is our response to that feedback. It ensures that our customers can easily access all of our great deals, especially during the holiday season when savings are top of mind.”
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Shoppers can scan their GO Rewards loyalty card or enter their phone number to load their digital coupons and activate personal offers based on their shopping history. For those who prefer a touchless experience, a QR code is available for easy scanning. Customers will receive a printout of the digital coupons loaded to their loyalty card if they’d like to reference it while shopping the aisles, and savings will be automatically applied at checkout when shoppers scan their card or enter their phone number.
According to a 2022 Pew Research Center report, 25 percent of seniors do not have internet access, and 39 percent do not own a smartphone.
“Until now, only tech-savvy shoppers could save on their grocery bill, but they had to find and electronically clip each digital coupon individually on the store’s website or app,” said Edgar Dworsky of ConsumerWorld.org, an advocate for bridging the digital divide.
“Now thanks to Stop & Shop’s innovation, with one swipe of their loyalty card, regular app users will get instant activation of all the offers at once, but more importantly, all the shoppers who have been shut out of these deals previously will be able to save on groceries.”
In addition to making it easy to automatically load Stop & Shop weekly and personalized deals, the Savings Station will feature additional content for customers like recipe inspiration and print out activities for keeping kids entertained while shopping.
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