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H-E-B Celebrates Reopening Of Historic Austin Location

H-E-B Austin South Congress exterior

Last updated on December 12th, 2024

H-E-B recently celebrated the reopening of its historic site at 2400 S. Congress Ave. in Austin, Texas, following a complete rebuild that more than doubled its size.

At more than 145,000 square feet, the multi-level store includes a True Texas BBQ at ground level, a second level with a large assortment of products and three levels of above-ground parking with 500 spaces.

H-E-B Austin South Congress ribbon cutting

“After more than six decades of serving the South Congress and Oltorf communities, we are proud to offer our loyal customers a brand-new store filled with H-E-B favorites along with new amenities and features tailored to the area,” said Cathy Harm, H-E-B’s SVP of Central Texas region.

“This is an iconic location, and this project reflects our commitment to preserving the heart of our long-time store while creating a meaningful space that will better serve the community for years to come.”

In 1944, H-E-B opened its first store on South Congress not far from its current location in Austin. The H-E-B on S. Congress Ave. opened in 1957. The 25,000-square-foot store received several upgrades over the years and later was expanded to 69,000 square feet.

Demolition of the former store began in February 2022. During construction, H-E-B opened a temporary location at the nearby Twin Oaks Shopping Center.

[RELATED: H-E-B Unveils Growth Plans For Greater Austin Area]

 

The new store has a full-service pharmacy with a drive-thru and a beer and wine department with the company’s largest wine selection. The True Texas BBQ restaurant has indoor and covered outdoor seating along East Oltorf Street.

To celebrate the store’s roots, H-E-B commissioned several art installations, ranging from murals to sculptures, throughout the store. The art, created by Texas artists Dana Tanamachi, Los Otros, Texas Metal and Tara Johnston, as well as the H-E-B design team, showcase the community’s heritage.

Inside and out, the new store has an overall design that was crafted to reflect and complement Austin and the surrounding South Congress community. The retailer also places an emphasis on environmental sustainability, incorporating a host of features, including smart lighting, abundant natural light, CO2 refrigeration and plans for rooftop solar panels.

H-E-B marked the occasion with $10,000 donations each to the Barton Springs Conservancy, Health Alliance for Austin Musicians, St. Edward’s University Food Pantry, Texas School for the Deaf and St. Ignatius Martyr Church Food Pantry.



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Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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