HAC Inc., an employee-owned grocery chain with a presence in Oklahoma, Texas and Georgia, has begun the first phase of a multi-year digital transformation strategy, partnering with Upshop to implement computer-generated ordering (CGO) technology.
This technology will help Homeland stores with inventory management and reduce employee-owner time on ordering, creating more convenience for customers in-store.
The move marks the beginning of HAC’s digital evolution, designed to enhance operational efficiency and customer experience. The platform will adjust product ordering based on real-time shopper demand, ensuring optimal inventory and ordering across all stores.
The benefits of the technology partnership powered by Upshop include:
- Enhanced customer connection: By automating routine ordering tasks, employee-owners can focus on what matters most – building relationships with customers and providing exceptional service.
- Optimized inventory management: The platform analyzes and adjusts product orders based on local shopper demand, maximizing sales opportunities while minimizing overstock and shrink.
- Elevated shopping experience: The combination of improved product availability and increased employee-customer interaction creates a shopping environment that builds lasting customer relationships, enabling customers to have convenience and guaranteed items on-hand.
- Maximized freshness: By improving inventory management and replenishment, HAC can extend the shelf life of fresh products, reducing waste and ensuring that customers always have access to high-quality, fresh items.
- Foundation for future innovation: This CGO implementation establishes the technological foundation for HAC’s broader digital transformation journey, positioning the company for continued evolution in an increasingly digital retail landscape.
“Upshop is a powerful tool in our digital transformation journey, enabling us to place convenience at the heart of the customer experience,” said Steve Harding, chief operating officer at HAC. “By streamlining operations and enhancing accessibility, we are working to create a shopping journey that meets the evolving needs of our customers.”
Shamus Hines, CEO of Upshop, said Homeland’s approach to digital transformation, starting with CGO, “shows their deep understanding” of operational efficiency and customer service.
“Our platform will help Homeland achieve their dual goals of optimizing operations while strengthening customer connections,” he said. “We’re excited to support their digital transformation journey and help create even better shopping experiences for their communities.”
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