The Consumer Brands Association has named Melissa Hockstad as the organization’s new president and CEO, effective Jan. 6.
Hockstad joins Consumer Brands from her role as president and CEO of the American Cleaning Institute (ACI). She will succeed David Chavern, who was named president and CEO of the American Council of Life Insurers (ACLI) in September.
“Melissa was a standout candidate from a pool of very talented leaders. She will bring strategic vision, in-depth knowledge and a track record of driving progress and growth to Consumer Brands,” said Linda Rendle, Consumer Brands’ board chair and chair and CEO of The Clorox Co.
“We are pleased to welcome Melissa to Consumer Brands and are confident she will drive forward the essential policy priorities of our growing membership as well as meet the evolving needs of consumers.”
[RELATED: Consumer Brands Association Begins Search For New President, CEO]
Hockstad has led ACI since 2017, advancing policies in support of the $60 billion U.S. cleaning product supply chain. In her 25 years of executive experience, she has held leadership roles at the American Fuel & Petrochemical Manufacturers (AFPM), the Plastics Industry Association, the Society of Chemical Manufacturers & Affiliates (SOCMA) and Basell Polyolefins (now LyondellBasell).
“It’s an honor to be chosen to lead a dynamic industry that is directly enhancing consumers’ lives by making safe, affordable and convenient products,” Hockstad said. “I look forward to continuing the work of the talented team at Consumer Brands and representing America’s most loved and trusted brands.”
Billy Cyr, CEO of Freshpet Inc. and leader of the CEO search committee, described Hockstad as an “experienced and accomplished leader who is well-positioned to build on the association’s successes” and help guide its future.
“She is the right person to lead Consumer Brands at this time, when it is so important to champion our industry that supports millions of jobs and plays a vital part in people’s daily lives” he said.
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