Last updated on November 21st, 2024
Retail Fluent Media Network (RFMN), a retail media and ad tech company, has begun a partnership with Save A Lot’s independent retail partners, including its 750 independently-owned and -operated stores across 32 states in the U.S.
Through this partnership, Save A Lot’s independent retail partners will have the opportunity to utilize Digital Window Signs to promote weekly sales programs, special events and promotional items. RFMN has installed 400 digital screens in nearly 100 Save A Lot stores, with plans to double that number early next year.
“We’re thrilled to partner with Save A Lot’s independent retail partners to bring the power of our dynamic Digital Window Signs and an industry-leading ad tech platform to their extensive network of stores across the United States,” said Joni Elmore, chief commercial officer at Retail Fluent Media Network.
“This collaboration empowers local grocers to enhance their in-store advertising with real-time promotions and elevate engagement with customers and CPG partners. We look forward to giving more stores the opportunity to differentiate themselves in their market with stunning visuals.”
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In addition to next-level digital signage, RFMN provides end-to-end services for Save A Lot’s independent retail partners. RFMN manages the content shared by Save A Lot, working with its vast network of artists and graphic designers and launching dynamic advertisements through its proprietary ad tech platform to align with each location’s sales and promotions schedule. This allows Save A Lot’s independent retail partners to focus on business operations and meeting customer needs.
RFMN has announced its spinoff from Retail Fluent, a retail innovation, design and décor firm. This decision was made in response to the high demand and growth of the company. RFMN owns and operates about 5,000 digital window signs in 28 states, with plans to more than double this number by the end of 2025.
