Last updated on December 3rd, 2024
On Nov. 19, shareholders of the Campbell Soup Company approved the change of its official name to The Campbell’s Company.
The change reflects the company’s broad portfolio of leadership brands, from Campbell’s soup to Goldfish crackers and Rao’s pasta sauce. The new name will take effect after an amendment to the company’s certificate of incorporation is filed with New Jersey.
“This subtle yet important change allows us to retain the iconic name recognition, reputation and equity we have built over 155 years while reflecting the full breadth of our portfolio – which I believe is the best in all of food,” said Mark Clouse, president and CEO, The Campbell’s Co.
“As The Campbell’s Company, we will build on our legacy of quality and innovation, while continuing to grow and meet the evolving needs of consumers. We love soup and always will. The iconic red and white Campbell’s soup labels that consumers love will be on shelves forever.”
The company’s portfolio includes three $1 billion brands: Campbell’s, Goldfish and Pepperidge Farm, with a fourth on the horizon in Rao’s. The company’s other leadership brands include Cape Cod, Chunky, Kettle Brand, Lance, Late July, Pace, Pacific Foods, Prego, Snack Factory Pretzel Crisps, Snyder’s of Hanover, Swanson and V8.
The change to the corporate name was first discussed at Campbell’s fiscal 2025 Investor Day in September, where the company outlined a new strategy and mission. The change does not impact the Campbell’s soup brand or packaging.
[RELATED: Campbell Soup Co. Shares Upcoming Name Change At Investor Day]
