Heritage Grocers Group has begun its annual La Catrina Mas Catrina photo submission contest across all stores under its Cardenas Markets and Tony’s Fresh Market banners.
Through Nov. 2, customers can submit a selfie with a Day of the Dead, La Catrina-style sugar skull make-up through the Cardenas or Tony’s Fresh websites for a chance to win up to $500 in gift cards.
In Hispanic culture, La Catrina is an iconic symbol of Día de los Muertos (Day of the Dead), taking place this year between Nov. 1-2. The image of La Catrina, often depicted as a skeleton wearing an elegant hat, is used in celebrations to honor and remember deceased loved ones.
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“Every year, we look forward to celebrating Día de los Muertos, an iconic holiday that brings our families together to celebrate shared culture and remember those that have passed,” said Adam Salgado, chief marketing officer for Heritage Grocers Group.
“Hispanic culture has many vibrant traditions, and we’re excited to once again welcome back our annual photo contest to help celebrate and respect these traditions and provide another way to connect with our customers. When customers come into one of our stores, we want them to feel at home. This holiday is another way we can do that, while adding a fun way for people to get creative and come together.”
For more information regarding Heritage Grocers Group’s La Catrina Mas Catrina photo submission contest, visit Cardenas Markets and Tony’s Fresh Market.
Heritage’s El Rancho Supermercado locations will be celebrating the fall season with community events and seasonal in-store offerings.
