Sprouts Farmers Market is introducing Real Root by Sprouts, a new private label product line of more than 130 premium body care, personal care and home fragrance items.
All Real Root by Sprouts products are cruelty-free and do not have parabens, phthalates, artificial fragrances, colors, skin irritants or potentially harmful ingredients, and many are vegan. With shoppers in mind, Real Root by Sprouts product formulas were developed with natural, effective ingredients like shea butter, aloe vera and essential oils that have benefits for skin.
“Real Root by Sprouts offers a wide range of personal care items that have been carefully crafted – from the high ingredient standards of each formula to our signature amber bottle,” said Kim Coffin, chief forager of Phoenix, Arizona-based Sprouts.
“Life can be overwhelming, but taking care of yourself shouldn’t have to be. Real Root by Sprouts products focus on wellness, delivering a restorative experience that nurtures both inner and outer well-being.”
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Sprouts collaborated with a boutique fragrance house to create exclusive scents for Real Root by Sprouts. The line also will feature fall and holiday scents, including apple bourbon, pumpkin spice, peppermint vanilla, candy cane, frankincense and myrrh, spiced chai and juniper berry.
The Real Root by Sprouts product line features hair care (shampoo and conditioner), epsom salt with fragrance, bar soap, body wash, bath fizz, mineral salt deodorant and Castile hand soap.
Sprouts’ line of self-care products is available in all stores nationwide and can be found in its vitamin and body care department and online for pickup or delivery. To celebrate the launch, all products will be 20 percent off through Oct. 15.
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