SpartanNash held a grand reopening Oct. 8 for its Family Fare store in Sparta, Michigan.
This redesigned location is the second pilot store in SpartanNash’s effort to deliver on its customer value proposition, providing a shopping experience centered on fresh products, convenience and value. Building on the success and insights gathered from its first pilot store in Holland, Michigan, the Sparta remodel refines key offerings to meet evolving shopper preferences.
“We gained valuable insights from the success of our Holland store concept and have incorporated those into our Sparta location,” said Bennett Morgan, SpartanNash’s EVP and chief merchandising officer.
“Our goal with this project long-term is to continue listening closely to both our shoppers and associates, evolving and shaping the future of grocery shopping with solutions that truly meet the needs of the communities we serve.”
The refreshed Sparta Family Fare location integrates innovation while maintaining the neighborhood feel. The company also lowered prices on more than 6,000 products, reinforcing its commitment to bring more value to the Sparta community.
The Sparta Family Fare showcases a layout designed to highlight fresh produce, floral and bakery, with popular offerings from the Holland pilot location, such as:
- $20 healthy meal kits that can be prepared in 20 minutes or less;
- A chef-driven grain bowl program, featuring international flavors like zaatar, gochujang and chimichurri;
- Curated specialty cheese selections focusing on Michigan and Wisconsin-made cheeses;
- Fried sandwiches, including Alaskan wild-caught cod, crispy chicken with hot honey and pork loin;
- A bulk jerky bar;
- Mac and cheese options incorporating craft beer, barbecue pulled pork and basil pesto chicken; and
- Nostalgic candy station with sweets.
SpartanNash celebrated the completion of the update to the Sparta Family Fare store with a ribbon-cutting ceremony and presentation of a $10,000 donation to Sparta Public Schools. The celebration will continue on Oct. 11, as the store will host a carnival-themed celebration with free food and games from 4:30-7:30 p.m. for the Sparta community to enjoy, complementing Homecoming festivities.
Future Family Fare remodels will be informed by insights gleaned from the two pilot locations in Holland and Sparta.
[RELATED: SpartanNash Unveils Refreshed ‘Family Fare’ Store In Holland, MI]
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