Madison, Wisconsin-based Fetch has announced its first retail media network (RMN) partnership with Albertsons Media Collective, the retail media arm of Boise, Idaho-based Albertsons Cos.
The integration extends the reach of the collective, expanding the grocer’s service model offerings to consumer-packaged goods brands looking to drive retailer-specific sales.
Fetch will fold into Albertsons Media Collective’s RMN as another touchpoint for CPGs to reach consumers in advance of and during purchase consideration at scale. Now, brands can use their investments with Albertsons Media Collective to incorporate Fetch into their marketing mix.
“As retail media networks look for new ways to grow revenue and support their shoppers, they are looking to expand high-performing programs that their top partners already know and trust,” said Robin Wheeler, chief revenue officer at Fetch.
“Fetch will complement existing RMN infrastructure, making it easier to create lifelong consumers through the power of Fetch Points. This partnership marks an exciting milestone on this journey, allowing CPG brands to leverage Fetch’s robust scale as an extension of their efforts with Albertsons Media Collective.”
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The Fetch ecosystem – which, by the end of 2024, will capture $180 billion in transactions each year – uses artificial intelligence and machine learning to allocate advertising dollars based on verified purchase data provided by consumers.
With Fetch Points, consumers are incentivized to try products, add more to shopping carts and maintain relationships with brands. This helps CPGs move incremental units, drive customer retention and grow market share.
“Through our partnership with Fetch, we are enhancing our loyalty offering by allowing customers to earn additional rewards on their purchases with no changes to their shopping habits,” said Chris Placencia, senior client success director at Albertsons Media Collective. “This partnership complements our existing platform, giving shoppers more opportunities to benefit from every transaction both in-store and online.”
Mondelēz International is one of the first CPG brands to leverage Fetch’s RMN integration with Albertsons Media Collective for its Ritz Crackers, Triscuit and Wheat Thins brands. Through the partnership, Mondelēz helps drive consumers to Albertsons banners with in-app, purchase-based offers designed to acquire new-to-brand buyers, increase unit movement and drive retailer-specific brand loyalty.
“Today’s consumers expect personalized, relevant interactions from their favorite brands, and innovation is key to meet those expectations,” said Anne Martin, director of shopper marketing at Mondelēz International.
“This collaboration with Fetch and Albertsons opens a new avenue to engage consumers throughout the shopping journey while fostering long-term loyalty. It represents a powerful way to deepen our connection with shoppers and fuel business growth.”
