Last updated on December 12th, 2024
Thousands of H-E-B employees honored and celebrated first responders across Texas for their service as part of the company’s 20th Annual Helping Heroes initiative.
Helping Heroes is a companywide initiative that reinforces H-E-B’s ongoing commitment to emergency personnel, and allows H-E-B employees to give back and engage in a day of service at fire, law enforcement and EMS stations across the state.
This year, more than 300 H-E-B stores and work locations adopted more than 960 fire, law enforcement and EMS stations statewide. On the days leading up to and on Sept. 11, more than 3,000 partners delivered meals and volunteered to help spruce up stations, rake leaves and wash the fire engines. Additionally, H-E-B provided adopted stations with H-E-B Meal Simple meals, snacks, pantry items and other gifts for emergency personnel to enjoy.
This initiative recognizes Sept. 11 as a National Day of Service and Remembrance, paying tribute to those who risked and lost their lives during the World Trade Center and Pentagon attacks in 2001.
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“Each year, Helping Heroes gives our [employees] a chance to give back to the courageous first responders across the state for their service and sacrifice,” said Winell Herron, H-E-B’s group VP of public affairs, diversity and environmental affairs.
“For two decades, this essential program has been an important part of our long-standing commitment to support these brave fellow Texans who give their hearts to our communities each and every day.”
