Last updated on October 18th, 2024
The Simply Good Foods Co., a developer, marketer and seller of branded nutritional foods and snacking products, has named Mike Clawson chief customer officer, effective Oct. 14.
A cornerstone of the company’s strategic growth plan is an enhanced selling model and approach. This new sales playbook is centered on building multi-year growth plans with a focus on increasing shelf space, leveraging strategic consumer and category insights, driving innovation in key growth spaces, leveraging advanced analytics and driving growth in an omnichannel world.
The Simply Good Foods Co. sought a leader who was equal parts general manager and sales executive.
Clawson is a CPG veteran with 25 years of experience leading teams and building capabilities across all the functions critical to making the company’s new model a success, including P&L leadership, sales, brand marketing, innovation, category management, shopper marketing, strategy and supply chain.
Reporting to Geoff Tanner, president and CEO, Clawson is well-positioned to lead the sales organization and to work with the general managers of the Quest, Atkins and OWYN brands to develop and execute multi-year growth plans with customers and expand upon the company’s leadership position within the nutritional snacking category.
Clawson served most recently as the general manager of the nearly $1 billion Meals Business Unit at Del Monte Foods Inc., where he had full P&L responsibility across multiple business segments, including marketing, operations and finance. Prior to that, Clawson led sales for the $1.7 billion U.S. retail business and led the Walmart Inc. sales customer team and the international business where he led the successful global sales organizational transformation.
Clawson will succeed Simply Good Foods’ current CCO, Jill Short, who has announced her departure after 17 years with the company. Short will remain with the company for a brief period, assisting with the transition.
“Mike is a strategic thinker with a passion for delivering results and building sustainable organizational capability,” Tanner said. “Mike knows how to harness the full suite of capabilities to build and deliver multi-year growth plans with retailers. Mike is well-known to me, members of my leadership team and our board of directors. He knows and has experience with the new Simply Good playbook we are executing, and I am confident he will hit the ground running.
“I also want to thank Jill for her many contributions to Simply Good Foods. Her leadership has been instrumental in getting us to where we are today. I am excited about the future of the nutritional snacking category as we believe it will continue to grow driven by volume and outpace center-of-store packaged foods. The integration of the OWYN business is progressing well, the company is tracking to its full year fiscal 2024 financial objectives and we are well positioned to win over the long term.”
About The Simply Good Foods Co.
The Simply Good Foods Company, headquartered in Denver, Colorado, is a consumer packaged food and beverage company. Its product portfolio consists primarily of protein bars, ready-to-drink shakes, sweet and salty snacks and confectionery products marketed under the Atkins, Quest and OWYN brands.
Read more snack news at The Shelby Report.
