AWG Brands, the private brands portfolio of Associated Wholesale Grocers, has an expanded salty snacks assortment from its Always Save, Best Choice and Best Choice Superior Selections brands.
This new lineup is designed to help AWG member retailers deliver exceptional value and quality to consumers in the highly competitive snack market. With the rising costs of national brand salty snack items, showcasing a larger variety of AWG Brands products in this category helps build consumer price perception and loyalty.
“The salty snacks category is important because it’s the second largest in center store grocery behind water and soda,” said AWG Category Manager Jared Grieve.
“From the highly anticipated Best Choice cinnamon sugar pretzel braids to the new value-sized Always Save potato chips, the AWG Brands salty snacks assortment puts our member retailers in a better position to compete and win through quality and price.”
Always Save potato and tortilla chips have long been popular snack items for consumers. The brand’s larger 12.5-13 ounce bags enable AWG member retailers to offer more value to customers. These larger bags are perfect for families and budget-conscious shoppers. An 8.5-ounce pork skins bag and a 25-ounce pretzels barrel are also new to the Always Save lineup.
Best Choice is introducing an array of new flavors and products that align with national brand equivalent quality and product variety, ensuring member retailers can generate strong margins and create promotional opportunities.
Highlights of the new Best Choice offerings include:
- Potato chips: The top five most popular flavors are joining the four Best Choice kettle chip offerings.
- Pretzels: A much larger assortment of pretzels, including rods, sticks, waffles and seasoned braids in a variety of flavors from savory to sweet.
- Tortilla chips: Five new offerings for dipping or enjoying on their own.
- Pork skins: Three flavor offerings of plain, barbecue and hot and spicy in new 5-ounce packaging.
- Corn chips and puffs: Three new corn chip varieties and one cheddar corn puff.
The snacking category also includes ready-to-eat popcorn. AWG Brands offers two opening price point SKUs from Always Save and two elevated toffee nut options from Best Choice Superior Selections.
Market insights
According to data provided by AWG Partner Gateway (APG) and category research, salty snacks are a top sales driver in the center store, ranking second overall with $32 billion in sales. The snacking category continues to grow, with 50 percent of all food occasions being snack-related.
In the U.S., private brand snack sales have reached $2.6 billion, reflecting a 14 percent increase from the previous year. Additionally, 55.4 percent of consumers are now purchasing private brand salty snacks, highlighting the increasing preference for these high-quality affordable options.
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Enhanced member retailer support
Multiple teams across AWG work together on extensive assortment changes, such as this one, to ensure AWG member retailers can compete effectively across all retail formats in a given category. For salty snacks, the category management and sourcing teams adjusted the portfolio offerings and pricing, while evaluating supplier partners for cost-of-goods savings.
The merchandising team updated all planograms, and the marketing and design teams created in-store signage and digital resources for consumer marketing efforts. These improvements are designed to maximize shelf appeal, optimize product placement and ensure competitive pricing. In addition, in-store merchandising support and display vehicles are available to help member retailers go to market and display the new products, while digital coupons are enticing consumers to purchase.
“The new AWG Brands salty snacks program provides member retailers with more opportunities to deliver value and excitement to their customers while driving significant sales and margins,” said Tye Anthony, AWG chief merchandising and marketing officer.
“I’m proud of the teams across AWG that worked together to ensure this new assortment is best in class from a quality, assortment, pricing and promotional perspective.”
AWG Brands is committed to supporting member retailers in capitalizing on the growing snacking trend. With the new assortment of Always Save and Best Choice salty snacks joining existing popular items, AWG member retailers can meet consumer demand, drive sales and boost their margins.
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