SpartanNash has welcomed Erin Storm as SVP and CMO, leading the company’s marketing function, including the OwnBrands portfolio, retail marketing programs, e-commerce and digital experience, creative services, shopper insights and loyalty.
Storm joins SpartanNash following an 18-year career with Kellogg’s and its spin-off Kellanova, where she was most recently VP of commercial strategy. Prior to that, Storm held a variety of marketing roles with increasing leadership responsibility, including VP of marketing in which she oversaw brand and innovation across the $3 billion salty category for brands such as Pringles, Cheez-It and Club Crackers.
She previously led the Cheez-It brand marketing team, inclusive of activations like the Cheez-It Citrus Bowl. Her team’s creative has earned national awards and recognition, including an Andy Award for a 2024 Pringles Super Bowl ad.
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“Erin is a talented brand marketer with proven success in growing the demand for products that have become popular household favorites,” said SpartanNash CEO Tony Sarsam. “She will play a pivotal role in driving brand awareness for our retail banners and OwnBrands portfolio, capturing market share and leveraging consumer insights for product innovation.”
Throughout her career, Storm has provided leadership for brands that include Froot Loops, Frosted Mini Wheats, Special K, Rice Krispies Treats, Eggo, MorningStar Farms, Kellogg’s Raisin Bran, Frosted Flakes and Apple Jacks.
