Last updated on September 3rd, 2024
As the Halloween season approaches, The Hershey Company has introduced new innovative candy and snacks for the holiday.
“Hershey has long been a leader in Halloween festivities, offering beloved treats that have become synonymous with the season,” said Heather Seamans, senior manager fall marketing at The Hershey Co.
“This year, with Kit Kat Ghost Toast and Reese’s Werewolf Tracks, we’re showcasing our commitment to innovation and fun with bold, exciting Halloween flavors, inviting consumers to choose both.”
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New products
- Kit Kat Ghost Toast – The wafers are wrapped in a cinnamon toast-flavored creme and are available for a limited time in standard, king and snack sizes.
- Reese’s Werewolf Tracks – Feature a combination of vanilla-flavored creme, milk chocolate and peanut butter in snack, standard and king sizes.
- Hershey’s Milk Chocolate Harry Potter Bar Snack Size – These special edition bars inspired by the world of Harry Potter feature one of the four houses of Hogwarts engraved on each Hershey’s Harry Potter snack size bar, available in 9.45-ounce bags.
- Twizzlers Ghosts – The cherry-flavored chewy candies include the first Twizzlers Halloween shape and come in an 8.5-ounce bag.
Returning snacks
- Reese’s Pumpkins – This shape is available in a range of sizes for snacking and sharing.
- Reese’s Skeletons – These candies feature skeleton designs on the outside and creamy chocolate and peanut butter on the inside, available in 9.1-ounce bags.
- Reese’s Assorted Jumbo Bag Snack Size Shapes – These individually-wrapped seasonal favorites are together in a 14.4-ounce bag.
- Hershey’s Milk Chocolate Harry Potter Standard Size Bar and Kisses – The Hershey’s Milk Chocolate Harry Potter Standard Size Bar features 12 collectible wrappers with designs inspired by the series. Iconic symbols, spells and characters from the wizarding world await you on each bar. The limited-edition Hershey’s Harry Potter Kisses are available in 9.5-ounce bags and also in new 2.08-ounce canes.
- Chocolate & Sweets Assortments – Continuing our partnership with HARIBO this Halloween season to bring the world’s No. 1 gummi in with your favorite chocolate treats, HARIBO Goldbears are back in a variety of Hershey assortment bags.
- Halloween-themed SkinnyPop and Pirate’s Booty – Year after year, the interest in adding salty snacks to Halloween baskets continues to rise, with 79 percent of Halloween shoppers planning to purchase salty snacks this season. The SkinnyPop and Pirate’s Booty products are available in Halloween-themed 0.5-ounce bags and 12-count multipacks.
More information on its products can be found at hersheyland.com.
