Last updated on August 22nd, 2024
Independent, family-owned grocer Market of Choice is expanding its selection of exclusive private release wines with Place, a celebration of Oregon’s AVAs (American Viticultural Areas). The new line joins the retailer’s CommUnity Cellars, Intersect and Bubbles Project private release brands on store shelves.
As its name reflects, Place wines are a tribute to the distinct terroir of Oregon’s wine-growing regions. In partnership with NW Wine Company, Market of Choice’s first limited-edition release is a 2022 pinot noir from the Dundee Hills AVA in the Willamette Valley, known for its mineral-rich red volcanic soil. The debut Place Pinot Noir is smooth with notes of dark cherry, plum, raspberry, wet stone and hints of baking spices with a long finish. Retailing for $29.99, two additional varietals from Dundee Hills are scheduled for release in the coming months.
“We curate an exceptional assortment of wines from around the world, although we’re known for our focus on Oregon producers, and this expertise extends to our private release collection,” said Steve Johnson, Market of Choice beverage sales manager. “The new Place Pinot Noir is a celebration of Oregon’s wine industry, and it made sense to start with the Dundee Hills, recognized globally as a leading region for pinot noir.”
Laurent Montalieu, founder and CEO of NW Wine Company, said, “We have always believed in making wines that reflect the soil in which they’re rooted. Market of Choice shares this philosophy and partnered with us to create Place Pinot Noir, capturing the distinct qualities of the Dundee Hills in every sip.”
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CommUnity Cellars
Building on Market of Choice’s commitment to Oregon and bringing communities together, its CommUnity Cellars brand celebrates the makers and those who gather to enjoy their creations. Currently, the CommUnity Cellars wines available in stores come from Grochau Cellars, where grapes are hand-harvested from organic and sustainably farmed vineyards in the Willamette Valley and Columbia Gorge before undergoing a slow, natural fermentation process.
CommUnity Cellars offers a refined yet accessible experience for Oregon wine enthusiasts with prices in the range of $18 to $26 per bottle. The line includes CommUnity Cellars Pinot Noir which features cherry, raspberry, savory earth and spice notes, and a long and smooth finish. CommUnity Cellars Pinot Gris is a classic Oregon pinot gris that is balanced with ripe fruit notes of melon, mango, apple and baking spices. CommUnity Cellars Rosé is a fruit-driven rosé with strawberry, cherry, watermelon and raspberry notes, balanced by crisp acidity.
Intersect
Intersect wines represent where Northwest crossroads meet along intersections of freeways, rivers and mountains – adding to the Market of Choice collection with classic varietals, including cabernet sauvignon, sauvignon blanc and other varietals from the vineyards of Oregon and Washington.
Bubbles Project
Through the Bubbles Project, Market of Choice offers sparkling wines sourced from around the world. Bubble Project Prosecco is rich, layered, full-bodied and dry with cooked mango, apple, pear, bread dough and floral notes.
Bubbles Project Champagne is crafted by R. Dumont & Fils in Champignol-lez-Mondeville, a village in the southern region of the Aube in France. This brut Champagne is a crisp and expressive blend of pinot noir and chardonnay, with notes of lemon, lime and pink peppercorns and a chalky minerality that pairs well with a range of foods. This cava rosé is fresh and aromatic with notes of strawberry, raspberry and cherry, and can be an aperitif or paired with lighter fare.
Every private release wine at Market of Choice must meet its standard as a fine representation of the varietal character, the source of the grape and the regional style.
Additional private releases will be announced soon.
