Last updated on August 27th, 2024
Instacart and Aldi South Group will expand their partnership globally to roll out Instacart’s Connected Stores across Aldi South Group stores in the U.S. and test Caper Carts, Instacart’s AI-powered smart carts, in Austria.
Instacart’s Connected Stores technologies are a suite of products designed to help grocers like Aldi South Group build a seamless and personalized shopping experience online and in-store. Since 2017, Aldi has partnered with Instacart to provide same-day delivery for its customers in the U.S. It will bolster its omnichannel approach by deploying several Connected Stores technologies to further digitize its stores, including:
- In-store mode: In-store mode helps customers see what’s in stock, get important details about items on their list, sort items by aisle and access in-store promotions and discounts through the Instacart App. For retailers, in-store mode helps provide a 360-degree view of their customers, no matter if they shop online, in stores or both.
- Carrot Tags: Carrot Tags have pick-to-light capabilities, meaning that Instacart shoppers can select an item on their phone and the corresponding shelf label will flash. Carrot Tags have launched in more than 100 Aldi stores in Illinois and Ohio and will roll out nationwide in the coming months.
- Pickup fulfillment technology: By leveraging the technology behind the Instacart Shopper App, Aldi South Group is streamlining fulfillment to power its e-commerce pickup orders. Instacart’s fulfillment technology is one example of how Aldi operates with simplicity and efficiency to deliver great products at the lowest possible prices, enabling store associates to easily pick and pack items for curbside pickup by customers.
“By integrating Instacart’s Connected Stores technologies nationwide, we are creating a seamless shopping journey for the millions of customers that shop with us every day,” said Scott Patton, VP of national buying at Aldi U.S.
“Whether shopping online, through mobile app or visiting our stores, customers can manage their weekly grocery shopping through multiple touchpoints both quickly and affordably.”
[RELATED: Aldi To Begin Winn-Dixie, Harveys Assimilation Process]
Instacart has spent the last decade bringing the grocery industry online in the U.S. As part of its international ambitions, Instacart is partnering with retailers such as Aldi South Group to bring its Connected Stores offering, Caper Carts, to additional countries. Aldi South Group is starting with a test in Austria where customers can use Caper Carts at its Sattledt store.
“Retailers like Aldi South Group value Instacart’s omnichannel solutions, which help them provide even more personalized and convenient shopping experiences for their customers,” said David McIntosh, VP and GM of connected stores at Instacart.
“With a large portion of customers preferring a blend of in-store and online experiences, Aldi South Group is enabling the best of both worlds to its customers through our technologies. We’re thrilled that Aldi South Group is the first retailer to test Caper Carts in Europe, enabling us to bring Instacart’s leading grocery technology to the region for the first time. Since launching Caper Carts with other retailers in the U.S., we’ve seen an incredibly positive response from customers of all ages and we’re excited to begin scaling globally.”
