Last updated on August 12th, 2024
Associated Wholesale Grocers, Inc. (AWG) and Picadeli are working together to implement a salad bar solution that drives consumer engagement and sales growth for AWG member grocery stores, ensuring they can offer high-quality, convenient and healthy meal options that are affordable.
Picadeli is an in-supermarket tech-enabled modular salad-bar with fresh food. By leveraging the company’s technology – and AWG’s network – the partners aim to enhance the shopping experience, increase customer satisfaction and boost the profitability and competitiveness of AWG member retailers.
Picadeli and AWG are committed to disrupting the conventional fast-food landscape by offering an alternative that aligns with modern consumer demands for healthier, more customizable meal options.
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“We’re excited to partner with Picadeli, and this partnership is another way that we fulfill our mission to our member retailers by providing all the tools, products and services they need to compete favorably in all markets served,” said Dan Koch, AWG’s group VP of perishables.
“By integrating advanced technology into members’ operations, ensuring sustainable sourcing and maintaining high standards of food quality, AWG and Picadeli are not only meeting the current needs of our members but also setting new benchmarks for the industry.”
Patrik Hellstrand, CEO of Picadeli US, said the company is “passionate about making a better meal on the go affordable and accessible.”
“AWG’s dedication to providing exceptional service to its members to create the best customer experience aligns perfectly with our mission,” he said. “We are excited to introduce their members’ customers to a new dimension of choice and customization.”
