Ahold Delhaize USA, a Quincy, Massachusetts-based grocery retail group, is doubling down on its digital strategy by partnering with Havas Media Network North America. This move aims to enhance efficiency, personalize customer experiences and drive sales across its four major brands: Giant Food, The Giant Company, Hannaford and Stop & Shop.
“We’re thrilled to be expanding our partnership with ADUSA and its brands,” said Greg James, CEO of Havas Media Network North America.
“Employing our extensive expertise in retail, proactive leadership, and the power and efficiency of a data-led strategic approach, we’re excited to leverage our innovation to create solutions that help these four omnichannel brands achieve their goals.”
Creating relevance and precision leveraging real time data will be at the center of the engagement with Havas Media Network, which will support strategy, planning and activation across all traditional and digital channels for the in-scope brands. By selecting Havas Media Network as its media agency of record, the company is positioning itself to capitalize on the power of data-driven marketing.
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As part of the digital execution, Havas Media Network also will implement dynamic creative optimization, which will enable the four ADUSA brands to create personalized ads based on real-time data.
“Reaching customers digitally is and will remain an integral part of advancing our brands’ omnichannel strategies,” said Keith Nicks, chief digital officer for Ahold Delhaize USA.
“As we continue to equip our brands to compete in their marketplaces, being efficient with media not only enables our brands to be where their customers are with relevant offers – but save to reinvest in more of what their customers want.”
Caroline Masullo, head of digital marketing for Ahold Delhaize USA, agreed. “We’re equally excited to launch capabilities that enable personalization and a great experience for our brands’ customers. We look forward to beginning campaigns with Havas Media Network later this year and evaluating ways to further scale the relationship over time.”
