Last updated on August 9th, 2024
Schnucks Markets has partnered with Instacart for the chainwide rollout of Carrot Tags’ pick-to-light functionality.
Carrot Tags are Instacart’s software solution that integrates into a retailer’s electronic shelf labels (ESL) hardware to enable incremental functionality, including pick-to-light capabilities. Schnucks will be using this functionality across most of its stores, allowing Instacart shoppers to activate items from their picking list within the Instacart Shopper App for easier and more accurate order fulfillment.
Through Instacart Carrot Tags’ pick-to-light functionality, Schnucks is increasing order fulfillment accuracy and customer satisfaction. Schnucks first began using this technology in 2023, and saw success across its pilot stores.
“As our first retail partner to introduce Carrot Tags’ pick-to-light functionality chainwide, we’re incredibly excited by the telling results of our partnership. Because Schnucks is using pick to light, we’re seeing an increase in found rates, which in turn provides higher order quality and customer satisfaction,” said David McIntosh, VP and general manager of Connected Stores at Instacart.
“Schnucks has long served as a leading-edge partner for Instacart, especially when it comes to adopting our Connected Stores technologies like Caper Carts and Eversight. We look forward to building the future of grocery alongside Schnucks for years to come.”
At Schnucks, Instacart has integrated with Schnucks’ ESL hardware provider Aperion to enable the Carrot Tags’ pick-to-light functionality. Aperion is one of the many ESL providers that connect to Carrot Tags software.
[RELATED: Schnucks Deploys Instacart Caper Carts In Select Stores]
In addition to pick to light, Carrot Tags will connect to Caper Carts, helping customers locate items more easily on the shelf. Carrot Tags is part of Instacart’s Connected Stores suite of in-store technologies, designed to bridge the online and in-store shopping experience for retailers and customers alike. Schnucks and Instacart began their partnership in 2017, which now spans a full omnichannel suite of offerings including Caper Carts, Storefront, Carrot Ads and Eversight.
“We’re always striving to give our customers the most reliable online experience, and Carrot Tags’ pick-to-light functionality has helped us ensure our customers receive exactly what they ordered,” said Bob Hardester, chief information and supply chain officer at Schnucks.
“As we continue to digitize our stores, we believe that Carrot Tags is an integral part of our omnichannel approach – especially once they connect to customer-facing technology like Caper Carts. From electronic shelf label software to smart carts to an e-commerce platform, Instacart’s technologies help us meet our customers, no matter how they choose to shop.”
