Inmar Intelligence is expanding its partnership with Northeast Grocery Inc., the parent company of Tops Friendly Markets and Price Chopper/Market 32, to include retail media.
Together, the companies will launch Northeast Grocery Shopper Link, an omnichannel retail media network that will provide increased scale and customization tools for advertising and media activations across NGI’s 300 stores throughout the Northeast.
Inmar Intelligence, Price Chopper and Tops have partnered since 2012 across a multitude of digital coupon and media offerings, including the introduction of Tops Shopper Link in 2021. In this expanded partnership, Northeast Grocery Shopper Link will utilize Inmar’s Managed Service and Self-Service buying models. This includes Inmar’s Self-Service Offer Media tool, which allows advertisers to launch an offsite media campaign, driving awareness of digital coupons through an intuitive user interface that auto-generates campaign creative by pulling in offer details to set up the campaign.
Northeast Grocery Shopper Link will provide comprehensive and automatic cross-channel reporting and real-time campaign performance tracking for a collaborative and transparent retail media network experience.
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“Our mission is clear: to elevate the shopping journey through innovative solutions and amplify the overall value and efficacy of retail media, in turn delivering more savings and relevant experiences for shoppers,” said Rob Weisberg, president of Inmar MarTech Solutions at Inmar Intelligence.
“Over time, we’ve proudly facilitated digital coupon services and both onsite and offsite media solutions with Tops, as well as digital coupon services with Price Chopper/Market 32. Our expanded partnership with Northeast Grocery will bring tangible benefits for advertisers, and above all, for their valued customers.”
The partnership secures NGI’s commitment to enhancing digital media offerings and serves as a foundation for growing digital engagement amongst their shoppers. With an expanded digital media presence, advertisers will gain the opportunity to strategize their campaigns across each of NGI’s retail banners.
“We are excited to announce our collaboration with Inmar Intelligence to enhance the Northeast Grocery Shopper Link Digital Media Network. This expanded partnership, encompassing Tops & Price Chopper/Market 32, underscores our commitment to delivering unparalleled value to our customers, who remain our foremost priority,” said Diane Colgan, SVP of marketing at NGI.
“This innovative product offering, complemented by Inmar’s Self-Service Ad Technology, empowers brands of all scales to engage with Tops & Price Chopper/Market 32 shoppers effectively. We’re energized to advance these efforts that connect customers with our brand partners, ultimately catering to their families’ diverse needs.”
