Last updated on July 31st, 2024
The Detroit Lions professional football team has named its headquarters and training facility the Meijer Performance Center as part of an expanded partnership with the Michigan-based grocery retailer.
“We are excited to further solidify our partnership with Meijer by proudly displaying their name on our team training facility,” said Lions President and CEO Rod Wood. “As two organizations who are rooted in Michigan, it is an honor to partner on this building, which is intregral to the growth and development of our football team.
“The Meijer Performance Center is home base for our athletes and a facility that exemplifies the grit and hard work that has defined the Detroit Lions. It means something extra to know that since 1934 both the Lions and Meijer have been committed to Michigan and the fans that we share across this state.”
The expansion of the partnership between the Detroit Lions and Meijer will include interior and exterior Meijer Performance Center branding elements around the facility at 222 Republic Drive in Allen Park, Michigan, as well as on the team’s practice uniforms during the regular season.
In addition, Meijer will be the presenting partner of the Brush Street Concourse at Ford Field, with branding for all Lions home games and other events, and will be featured in multiple game-day elements. Meijer is the Lions’ exclusive grocery partner and is the first and only food retailer that has naming rights for an NFL club’s training facility.
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“We are proud of our partnership with the Detroit Lions and the decades-long relationship we’ve cultivated. This collaboration is natural for us because our organizations share so much in common – from our Michigan roots to having a passion for all things Detroit and a shared commitment to strengthen our communities,” Meijer President and CEO Rick Keyes said.
“When you partner with the Lions, you not only join a culture that celebrates its rich history, but one that also instills pride in building new traditions. We couldn’t be more excited to be the first naming rights sponsor of the Meijer Performance Center, and we look forward to another great season ahead.”
Other key elements to the partnership include community events throughout the fall, Thanksgiving and the winter holiday season.
