More than 1,500 people from the Los Angeles community attended Northgate González Market’s inaugural Asada Fest on July 13.
Attendees were able to sample mesquite-grilled tacos from LA’s top taqueros and renowned Mexican chefs.
“At Northgate González Market, we know the ‘asada’ is a cherished tradition that brings families and friends together while enjoying good Mexican food, drinks and camaraderie,” said Northgate Market’s Co-CEO Oscar González. “The inaugural Asada Fest elevated this idea and family gathering to a whole new level.”
Northgate Market recently launched “Los Meros Meros,” a promotional campaign honoring its butchers (“carniceros”) who contribute to the success of the Mexican supermarket chain.
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This company-wide initiative sought out and recognized butchers who embody Northgate Market’s values of dedication, hard work, teamwork and excellent customer service. Winners, nominated by store managers for their contributions, received prizes such as four Disneyland tickets, a $500 spending voucher and a new Weber grill.
“Our ‘carniceros’ at Northgate González Market are not only masters of ‘la carne asada’ but also ambassadors of a rich culinary tradition,” said Marco González, owner and VP. “Being recognized as ‘los mero mero’ in our meat department is a badge of honor earned through professionalism, dedication, customer care and deep community commitment.”
Northgate Market’s Asada Fest also paid homage to the 40-year legacy of “Los Meros Meros de la Carne Asada” with a culinary showcase featuring renowned chefs, such as Javier Plascencia from Baja, Claudette Zepeda of Top Chef fame from San Diego and RobeGrill “Que Chille” from Hermosillo, Sonora. Additionally, guests could sample dishes crafted by culinary artists like Yesenia Rios from Tijuana and Daniel Castillo of Heritage Barbecue in San Juan Capistrano.
This experience, curated in collaboration with food writer Paola Briseño Gonzalez, highlighted Los Angeles’ top taqueros including award-winners Tacos La Carreta and emerging stars like Mochomitos from Whittier and Tacos La Rueda from East Los Angeles.
