Walgreens is launching “Nice! For You,” a new tier of its private label grocery brand, “Nice!,” to help customers find food choices that help support their journey to a healthier lifestyle.
“Nice!” launched in 2011 and offers a range of everyday food and beverage products at a low cost.
While all “Nice!” products meet national brand standards of high-quality ingredients, “Nice! For You” products do not contain artificial flavors, artificial sweeteners, synthetic dyes or high-fructose corn syrup. Many “Nice! For You” options are also organic and gluten-free, which is visible on the packaging.
“According to recent research from Statista, nearly half of all Americans are trying to make better food choices,” said Tracey Brown, EVP, president and chief customer officer at Walgreens.
“The evolution of our ‘Nice!’ brand is designed to offer an efficient, highly relevant customer experience that meets their changing needs and preferences, while maintaining our commitment to deliver high quality products that taste great at an incredible value.”
[RELATED: DoorDash, Walgreens Expand Access For SNAP Customers]
The “Nice! For You” portfolio has more than 150 products, including jerky, oatmeal, nuts and trail mixes, dried fruit, coffee, frozen food products, beverages and dozens of grocery, pantry and baking staples, including a white cheddar cheese, dried cranberries and roasted pistachios snack pack, tart cherry juice, apple juice boxes and organic cold pressed red boost juice.
Operating almost 9,000 retail locations across the U.S. and Puerto Rico, Deerfield, Illinois-based Walgreens serves almost nine million customers and patients daily. Walgreens offers customers and patients an omnichannel experience, with fully integrated physical and digital platforms designed to deliver high-quality products and healthcare services. Within the U.S. healthcare segment, Walgreens portfolio also includes businesses in primary care, multi-specialty, post-acute care, urgent care, specialty pharmacy services, population health and provider enablement.
