To commemorate National Ice Cream Month in July as well as National Ice Cream Day on July 21, the National Frozen & Refrigerated Food Association (NFRA) has shared new survey data highlighting America’s affection for ice cream.
The findings reveal that consumers favor traditional ice cream made from simple, natural ingredients and classic flavors, while also embracing modern and eco-friendly trends.
According to the survey, 71 percent of adults prefer ice cream made with simple, natural ingredients, a preference that spans various demographics. Nostalgia also plays a significant role, with 68 percent of adults feeling nostalgic when they hear the jingle of an ice cream truck, often prompting a trip to the grocery store to satisfy their craving.
For many Americans, ice cream remains a quintessential part of summer dining, with 72 percent agreeing that no summer meal is complete without a scoop for dessert. The convenience and affordability of purchasing ice cream at grocery stores resonate strongly, with most opting to enjoy their treat at home. Environmental considerations are influencing consumer choices, with 56 percent willing to pay more for ice cream packaged in eco-friendly materials.
Notably, two-thirds (67 percent) of Gen Z and millennials are willing to pay extra for environmentally friendly packaging, compared to 52 percent of Gen X and 44 percent of baby boomers, highlighting a generational shift towards sustainable purchasing habits.
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Classic and experimental flavors
While classic flavors like chocolate, vanilla and strawberry remain the most popular, 70 percent of adults also enjoy experimenting with new and unconventional flavors. This trend is especially prevalent among younger consumers, with 80 percent of Gen Z, 81 percent of millennials and 82 percent of Gen X expressing a love for trying new flavors.
Ice cream preferences
Ice cream holds a cherished spot in the hearts of many Americans, especially during summer. Surveys reveal that 75 percent of adults consider ice cream their ultimate indulgence. When it comes to purchasing, 59 percent prefer buying ice cream at grocery stores to save money, and 58 percent prefer enjoying it in the comfort of their homes. These insights highlight the enduring popularity of ice cream as a beloved summer treat.
Brand loyalty
Recent findings from the NFRA shed light on regional variations and consumer tendencies in the ice cream market. Brand allegiance is markedly stronger in Southern (41 percent) and Northeastern (42 percent) regions compared to the Midwest and West, underscoring how local preferences and cultural factors shape purchasing decisions and brand fidelity.
The research also indicates that over three-quarters of adults (78 percent) are prepared to spend extra on top-tier ice cream crafted with premium ingredients. This readiness to invest in superior products suggests a lucrative opportunity for high-end brands looking to cater to the tastes of quality-conscious consumers.
Ice cream promotions
The NFRA has brought back its “Summer Favorites Ice Cream & Novelties” promotion for National Ice Cream Month. Through Aug. 5, consumers can enter at EasyHomeMeals.com for a chance to win a year’s supply of ice cream and novelties. No purchase or quiz participation is necessary to enter. The NFRA encourages consumers to celebrate by exploring new brands and flavors in their local frozen food aisles, supporting established and emerging ice cream manufacturers during this summer tradition.
