Ocean Mist Farms – which is celebrating its 100-year anniversary in 2024 – has launched its new company logo as part of a comprehensive rebranding initiative.
This fresh visual identity marks a significant milestone in the company’s evolution and highlights its commitment to innovation, growth and leading the company and brand into the next century.
The new logo is a refreshed version of the former company logo, which Ocean Mist Farms began using in 1995 after doing business as California Artichoke and Vegetable Growers Corporation since the company’s inception in 1924.
This version features the legacy blue color from the former longtime logo and replaces the red with a green color, signifying fresh, growth, natural and farming. This new brand representation better reflects the farm/fresh aspect of Ocean Mist Farms as a farming company with a line of fresh vegetable products.
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“We are thrilled to introduce our new logo, which represents a new era for Ocean Mist Farms,” said President and CEO Chris Drew.
“This refreshed logo is more than just a visual change; it signifies our dedication to representing and evolving the brand to represent our Gold Standard line of vegetable products, our industry leadership and our exceptional customer service. We feel this rebranding effort also conveys that we are a forward-thinking company who is continually pioneering solutions in the fresh produce industry.”
The rebranding initiative will kick off a soft launch to be rolled out on all Ocean Mist Farms packaging and packaged products over the next three years. It also will be rolled out across all company platforms and materials, including the company website, social media channels, marketing collateral and company buildings and equipment beginning in July. Customers, partners and stakeholders will begin to see the new logo in communications and engagements effective immediately.
About Ocean Mist Farms
Established in 1924, Ocean Mist Farms is a fourth-generation family-owned business in Castroville, California. The company is the largest grower/shipper of fresh artichokes in North America. Committed to delivering the highest standards in the industry for its Gold Standard artichokes, the company also offers a full line of more than 30 premium fresh vegetable commodities and value-added products.
