Price Chopper and McKeever’s Market & Eatery have Caper Carts, Instacart’s AI-powered smart carts, available at select stores in Missouri.
Caper Carts allow customers to scan items as they shop, manage their grocery budget in real-time and skip the checkout line.
“Customers are increasingly choosing stores equipped with our Caper Carts, where they typically spend about 30 minutes shopping with the cart per visit. And now, we’re expecting similar enthusiasm at both McKeever’s Market & Eatery and Price Chopper,” said David McIntosh, VP and GM of Connected Stores at Instacart.
“Caper Carts can enhance the shopping experience through personalized interactions, such as loyalty discounts. They integrate smoothly into existing store operations and unlock incremental revenue streams for stores. We’re excited about our growing partnership with these stores and the potential it holds.”
Caper Carts are available at Price Chopper in Parkville and McKeever’s Market & Eatery in Lee’s Summit, followed by a broader deployment in the coming months.
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Customers will be able to access more personalized shopping experiences using Caper Carts, which feature an interactive screen to engage customers, track spending and access coupons and deals through a loyalty program. Caper Carts also have features available to engage customers throughout the entire shopping journey – from personalized recommendations as they shop and gamification elements that reward customers once a spending threshold is achieved.
“We’re a home-grown grocery business committed to improving the shopping experience for customers across Kansas City,” said Tim Cosens, chief technology officer at McKeever’s.
“Our adoption of Instacart’s AI-powered Caper Carts is a significant step towards modernizing how we serve our customers. This technology not only makes shopping more efficient but also helps customers effortlessly discover new products and stay on budget, all during a single visit.”
Price Chopper has partnered with Instacart since 2017 to power both same-day delivery and pickup via the Instacart App. Price Chopper also recently introduced Instacart Storefront to power its e-commerce website. Caper Carts are part of Connected Stores, Instacart’s suite of in-store technologies that help grocers bridge the online and in-store shopping experience.
