Heritage Grocers Group is bringing back its popular “Lotería Scratcher Sweepstakes” program. This year, the sweepstakes is expanding to include the El Rancho Supermercado, Tony’s Fresh Market and Los Altos Ranch Market banners.
The program will run through Aug. 19, offering customers a chance to win a share of $1.5 million in prizes.
Colloquially also known as “Mexican Bingo,” Lotería is an game and cultural symbol that celebrates its culture and connects people of all ages – an effort that heavily resonates with Heritage Grocers Group’s mission.
In a recent interview with Heritage Grocers Group’s COO Prabash Coswatte, he delved deeper into the company’s “North Star” to be “the most admired and respected Hispanic grocery company in the country, supporting our communities with the freshest, most authentic products at prices that make it possible for them to feed their families.” He concluded that Heritage’s mission isn’t “just what we do – it’s who we are.”
This year is Cardenas Markets’ fourth year running the program, and the first year that the Lotería Scratcher Sweepstakes will be available at all 115 banner company stores.
“At Heritage, we pride ourselves on creating a place where community thrives, where people can come together and feed their families with affordable, fresh and authentic products that are representative of their culture and identity,” said CMO Adam Salgado of Heritage Grocers Group.
“In line with this effort, we are thrilled to welcome back and expand our ‘Lotería Scratcher Sweepstakes,’ program so all our dedicated customers have a chance to win. Playing is easy, and it’s a very fun way for people to come together, to connect with community and for us to give back to our loyal customers.”
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How to play
Heritage Grocers Group customers who purchase participating products, marked with green tags throughout the stores, will receive a Lotería Scratcher Card with either an instant-win prize or a code for a free digital scratcher.
Full sweepstakes rules and access to the digital scratchers can be found on the websites of each banner:
- Cardenas Markets Loteria Scratcher Sweepstakes
- El Rancho Loteria Scratcher Sweepstakes
- or Tony’s Fresh Market Loteria Scratcher Sweepstakes.
Participants can register the unique code found on each scratcher for a chance to win prizes like gift cards, electronics or home appliances. Additionally, a few people will be selected to participate in a semi-final game with the chance to win free groceries for a year, $10,000 or even a grand prize of $50,000. Sweepstakes participants also have a one in five chance of winning instant-win prizes for products redeemable on their next shopping trip.
About Heritage Grocers Group
Heritage Grocers Group is a specialty, ethnic food retailer that offers an extensive assortment of traditional and specialty grocery items to the communities it serves. Headquartered in Ontario, California, Heritage Grocers Group operates in six states: California, Texas, Nevada, Arizona, Kansas, and Illinois, with 58 stores under the Cardenas Markets banner, 29 under the El Rancho Supermercado banner, 21 under the Tony’s Fresh Market banner and seven stores under the Los Altos Ranch Market banner.
