Last updated on December 12th, 2024
Hy-Vee Inc. awarded $50,000 to minority- and women-owned businesses during the Hy-Vee OpportUNITY Inclusive Business Summit at the Sioux Falls Convention Center in Sioux Falls, South Dakota.
During the pitch competition, 15 companies from across the Midwest presented to a panel of judges and more than 150 event attendees. The competition included celebrity judge Paul Wahlberg, executive chef and co-owner of Wahlburgers and Alma Nove. Additional judges included Brienne Maner, president of Startup Sioux Falls; Ricky Espino, VP for Inca Salsa; and Shelby Stritzke, VP of fashion, beauty and innovation for Hy-Vee.
Each company representative was able to demonstrate their product or explain their service for the chance to win a small-business grant from Hy-Vee. A Hy-Vee committee selected the participating companies from 50 applications.
Hy-Vee recognized the following during an awards presentation that followed the pitch competition:
Grand Prize Winner – $30,000
Soul Grain, Liza Jackson and Sylvia Williams, Saint Paul, Minnesota
Soul Grain Granola is made with love in small batches to ensure freshness and its signature light crunch. Flavors include Sweet Potato Casserole, Banana Pudding, Coco Mango, Spiced Paradise and Neutral Nelly. All are gluten-free, contain only natural ingredients and no canola oil.
Category: Food and beverage
First place – $5,000
Salas Salsas, Marcela Salas, Sioux Falls, South Dakota
As first-generation immigrant women, the journey of Salas Salsas has been fueled by resilience, passion and a commitment to sharing their heritage through food. Its salsas include Salsa Roja, Salsa Verde, Jalapeño Lime, Sala’s Queso and Salsa Macha.
Category: Innovation and technology
First place – $5,000
Sensiil Studios, Aniekanabasi White, Des Moines, Iowa
As Iowa and Nebraska’s first black comic book publisher, Sensiil Studios aspires to bring representation to the science fiction and fantasy genres. Sensiil Studios is a space where Pan-African people can see themselves and see that they have a future by producing stories with black lead characters.
Category: Health, Wellness & Beauty
First place – $5,000
Healthy Hip Hop, Roy Scott, Kansas City, Missouri
Healthy Hip Hop blends hip-hop culture with cutting-edge technology and educational values to enhance student learning environments and establish a safe online experience for children. Through its dual-sided streaming platform, it integrates culture into classrooms while empowering kids to safely create, publish and share video content.
LAMIK (Chicago) and Jefferson Beer Supply (Jefferson, South Dakota) were also presented with smaller cash prizes for their business ventures.
[RELATED: Diverse Businesses Receive $50K At Hy-Vee Summit]
In addition to the above winners, the following also participated in the pitch competition:
- Boxes, Minneapolis, Minnesota
- eqUTI, Aberdeen, South Dakota
- Every Body Eat, Evanston, Illinois
- IFRI, Minneapolis, Minnesota
- MY AED and CPR SOLUTIONS, Woodbury, Minnesota
- sisu, Lee’s Summit, Missouri
- Teresa Wrich Consulting, Hartford, South Dakota
- TrueToForm, Rochester, Minnesota
- Yes! Athletics, Topeka, Kansas
The event featured an expo that offered resources for small businesses, as well as learning opportunities through breakout sessions, one-on-one mentoring with Hy-Vee store leaders, the chance to learn about local brands and more.
The Hy-Vee OpportUNITY Inclusive Business Summit is one of several initiatives led by Hy-Vee that help support minority-and women-owned businesses in the communities it serves. Hy-Vee remains committed to inclusivity by expanding product and service offerings that appeal to diverse lifestyles and backgrounds.
