Through a partnership with Grocery TV, Harps Food Stores is expanding its retail media network to 145 of its stores in Arkansas, Kansas, Louisiana, Missouri, Mississippi and Oklahoma.
Harps will leverage Grocery TV’s end-to-end in-store retail media solution to engage shoppers with digital displays.
In addition, the grocer will use Grocery TV’s Content Management System to launch and track in-store digital campaigns, increasing the visibility of marketing initiatives and enhancing the shopper experience with in-store messaging.
“Our goal is to make it easy for retailers to set up, manage and monetize their in-store retail media networks,” said Don Oelke, co-founder and COO at Grocery TV.
“We’re excited to be partnered with Harps, a retailer well-known for their customer service, and look forward to helping them build even stronger connections with their customers through a best-in-class in-store retail media network.”
[RELATED: Grocery TV’s Network Helps CPG Brands Increase Sales]
David Ganoung, SVP of marketing and CMO at Harps, heralded the arrangement.
“Grocery TV has allowed us to modernize our in-store marketing and simplify campaign management through their intuitive CMS,” he said. “Best of all, they’ve handled the heavy lifting in terms of setting up and managing the network, so that we can focus on digitizing our in-store campaigns and providing a cohesive experience for our customers.”
About Harps Food Stores
The largest employee-owned company in Arkansas, Harps was founded in 1930 by Harvard and Floy Harp in Springdale and today has more than 7,200 employees.
