Oscar Mayer has introduces its new Stuffed Dogs product line to grocery retailers nationwide.
Featuring three flavors – Cheese, Jalapeño Cheddar and Chili Cheese – Oscar Mayer Stuffed Dogs take inspiration from popular restaurant offerings.
“Our ambition is to spark smiles and be the indisputable leader in taste, which is why we reimagined the iconic Oscar Mayer wiener to meet the evolving preferences of our consumers,” said Molly White, VP of marketing for Oscar Mayer.
“Whether seeking a spicy twist or pop of creamy cheese, we strive to feed fans’ appetite for category offerings that are currently only available from quick service restaurants.”
As the cheese dog category currently outpaces the hot dog category in dollar growth, Oscar Mayer saw this as an opportunity to expand its hot dog offerings beyond its wieners. Oscar Mayer is the first brand to bring two new hot dog flavors, Jalapeño Cheddar and Chili Cheese, to retail.
Stuffed Dogs are now rolling out to major grocery retailers nationwide in eight-packs for $4.99.
About The Kraft Heinz Co.
With 2023 net sales of about $27 billion, The Kraft Heinz Co. is committed to growing its food and beverage brands on a global scale. The company uses its scale and agility across a portfolio of eight consumer-driven product platforms to make a sustainable, ethical impact while helping feed the world in healthy, responsible ways.
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