Thrive Market has named April Lane its chief merchandising officer, bringing decades of e-commerce experience to her role.
As the chief merchandising officer, Lane will be responsible for the site’s merchandising, which spans food, home, health and beauty. She will also manage the Food Safety and Quality (FSQA) team, which oversees food quality, safety and regulatory compliance across all product categories, including branded and owned brands.
Lane is also responsible for managing Thrive Market’s owned brands, a category responsible for about 25 percent of the brand’s revenue.
“I’m thrilled to join Thrive Market on their mission to make high-quality and sustainable goods accessible for everyone,” Lane said.
“After growing up on-and-off food stamps, I was introduced to organic, sustainably-raised food in college while working as a cashier at Whole Foods. That experience changed how I eat and ultimately drove me to create the first animal welfare standards for Amazon Fresh in 2017. Joining the executive team at Thrive Market feels like an incredible opportunity to make a much larger impact in an area I’m passionate about.”
Before her role at Thrive Market, Lane came from Hearst Corporation and spent more than a decade in merchandising and general management roles at Amazon, where she was most recently the general manager/director of their sports and outdoors business. She spent the majority of her time at Amazon scaling the Amazon Fresh business, including leading Perishable Food, Private Label and Fresh Pickup businesses until 2019.
About Thrive Market
As an online, membership-based market, Thrive Market provides customers with healthy and sustainable products at member-only prices. Each annual membership sponsors a free membership for a student, teacher, veteran, nurse, first responder or a family in need.
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