Fresh Del Monte Produce Inc. has introduced a new, brightly-colored fruit – Rubyglow pineapples.
The produce company has debuted Rubyglow pineapples to the U.S. market after an initial January launch in China that prompted a global waitlist. Featuring a deep red outer shell, bright yellow flesh and a sweet flavor, Rubyglow pineapples are a new variety of the popular tropical fruit and the most high-end pineapple offered by Fresh Del Monte.
Rubyglow pineapples will be available nationwide through select regional grocers and online from specialty produce retailers. Offered as a premium luxury “designer” fruit that appeals to high-end consumers, Rubyglow pineapples expand Fresh Del Monte’s lineup of innovative pineapples.
“As the global leader in fresh pineapples, Fresh Del Monte offers an extensive lineup of different varieties, from traditional to extra sweet versions, in various sizes from personal to sharable, giftables such as Pinkglow pineapple – the world’s only pink pineapple – and now Rubyglow pineapple, the latest showcase of our innovation and leadership in this category,” said Melissa Mackay, Fresh Del Monte’s VP of marketing, North America.
“With its distinctive bright red shell and extra sweet taste, Rubyglow is the ultimate exotic fruit – an exclusive, limited-availability pineapple that is sure to impress as a unique gift or served as a creative way to entertain guests.”
Grown in Costa Rica after a 15-year development period, the Rubyglow pineapple has a registered plant patent in the U.S. It is a cross between a traditional pineapple and a Morada variety, producing a hybrid fruit through traditional crossbreeding techniques. It takes two years to grow each Rubyglow pineapple, which are naturally ripened on the plant and sold crownless. This time-consuming cultivation cycle – coupled with limited seed supply – are the reasons behind the scarcity of Rubyglow pineapples in the U.S. market and globally.
“From the intricate growing process to the distinct color, sweet taste and elegant packaging – every detail of the Rubyglow pineapple is meticulously crafted to deliver a premium experience,” Mackay said. “This exquisite tropical fruit is another gem in crown, and we are thrilled to introduce this groundbreaking pineapple to North America.”
Fresh Del Monte offers pineapples in many different varieties and sizes to provide consumers with a broad range of options. All Rubyglow pineapples follow sustainable practices for planting, harvesting and transporting.
Del Monte Rubyglow Pineapples will be available from select grocery and fresh produce retailers nationwide, with pricing set by retailers.
Read more produce news from The Shelby Report.
