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Top Seedz Opens Production Plant In Buffalo, NY

Top Seedz

Last updated on December 12th, 2024

Top Seedz, which began in a local farmer’s market seven years ago and now is a national brand, has opened a new, automated production plant in Buffalo, New York.

With 10 times the capacity of its previous operation, the facility will enable the company to keep pace with the coast-to-coast demand for its organic, gluten-free vegan products.

In the last six months, the company has tripled its distribution. Available online and through a network of more than 4,000 stores — including the grocery chains Wegman’s, Erewhon and Whole Foods — Top Seedz recently expanded into Kroger and CVS. Its crackers are made with high-quality ingredients and are gluten-free, vegan and non-GMO.

“We’re not just moving to a bigger, more modern location; we’re expanding possibilities,” said Rebecca Brady, Top Seedz founder and CEO.

Brady, originally from New Zealand, has always considered female empowerment part of the mission. Her first employee was a woman refugee from Bhutan, and she now has women from more than 20 countries — many of them also former refugees — among her workforce of 42. Working with local agencies, Top Seedz provides skills training as well as English-language training when needed.

The company’s growth received a boost in 2021 when Brady won $1 million in a funding competition for startups held by 43North, a Buffalo-based business accelerator organization.

The cracker maker now has five product lines, including new snack-size pouches, which will be available in 0.75-ounce and 1.5-ounce sizes.

“With our new snack packs, we’re meeting our customers in different places,” Brady said.

The crackers are available in three flavors: Sea Salt, 6 Seed, Rosemary and Cumin. Additional product offerings include Roasted Seeds, Raw Seeds and Snack Packs.

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Sommer Stockton

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Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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