Rubicon Bakers has entered the gluten-free sweet baked goods market with the acquisition of Lucky Spoon Bakery.
Founded in 2010 and headquartered in Salt Lake City, Utah, Lucky Spoon manufactures high-quality, gluten-free sweet bakery goods. Lucky Spoon’s products – which include fresh cakes, cupcakes, cookies and brownies – can be found in grocery stores nationwide.
The acquisition reinforces Rubicon Bakers’ dedication to meeting the growing needs of consumers with special dietary requirements and specific dietary preferences. The addition of gluten-free offerings will complement Rubicon’s already well established and beloved portfolio of clean-label, nut-free and vegan baked goods.
“We are excited to enter the gluten-free category and build on our expertise in meeting specific dietary needs with delicious, fresh baked goods,” said CEO Sebastian Siethoff of Rubicon Bakers.
“This is a valued addition to our portfolio, and we are thrilled to welcome Lucky Spoon and the incredible team who have built this successful brand.”
Pam Schulte, founder of Lucky Spoon, will join the Rubicon Bakers leadership team.
“I founded Lucky Spoon to change the way people think about gluten-free food,” Schulte said. “Rubicon Bakers is the perfect partner to grow that promise, and I’m so excited to join Rubicon’s family of brands.”
Cody Peak Advisors acted as financial advisor to Lucky Spoon.
About Rubicon Bakers
Rubicon Bakers was founded in 1993 to employ and empower people who have faced systemic barriers to employment, including housing insecurity, incarceration and substance use disorders. The company has been a Certified B Corp since 2012, and the brand’s baked goods are crafted by people they welcome into a stable, judgment-free environment. Every product is baked from scratch, finished by hand and uses honest ingredients.
The Rubicon bakery portfolio includes three high-quality, scratch-baked brands within the baked goods category: Rubicon Bakers, Just Desserts and Lucky Spoon.
Read more bakery news from The Shelby Report.
