Northeast Grocery Inc., the parent company of Tops Friendly Markets, has selected Birdzi’s personalization and analytics platform to enhance customer connections at all 148 Tops locations in New York, Pennsylvania and Vermont.
Once fully implemented, shoppers will receive individualized emails and unique promotional offers, made possible by Birdzi’s approach to AI-driven personalization.
NGI’s shared services group, Northeast Shared Services (NSS), selected Birdzi due to its breadth of capabilities and modern approach to customer intelligence and engagement.
NSS will implement Birdzi’s customer intelligence and engagement platform, including Birdzi’s VISPER solution, within the Tops banner. With it, Tops will be able to use its store catalog and customer insights to generate offers and discounts that will be delivered to shoppers through personalized communications.
“While searching for the right partner, Birdzi presented Tops with the best combination to both replace existing functionality and deepen customer personalization efforts,” said Diane Colgan, SVP of marketing at NSS.
“We’re excited to work with the Birdzi team to provide our loyal shoppers with an even better experience, complete with increased relevancy and savings on their most important products.”
Grocers that have partnered with Birdzi have witnessed a 30 percent increase in shopper basket sizes, a doubling of customer store visits and a 2.5 times increase in customer retention rates through VISPER’s personalized offers. With the full implementation set to go live by the end of the third quarter of 2024, Tops’ management expects to see similar benefits.
“Birdzi believes customers are at the heart of the grocery business, and we have tremendous respect for the way Tops has immersed itself into the local community and established a loyal following,” said Shekar Raman, CEO and co-founder, Birdzi.
“As more grocers move towards data-centric personalization, we’re proud to help regional grocers like Tops and others harness the benefits of smart, personalized engagement.”
About Northeast Grocery Inc.
Northeast also is the parent company of Price Chopper/Market 32. It operates nearly 300 supermarkets across New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire.
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