The Fresh Produce & Floral Council (FPFC) has appointed Bob Lanter as its new president.
Lanter will assume the role May 5 and will be present at the upcoming FPFC Expo on May 1 to meet FPFC members. With an extensive background in the public sector and non-profit management, he brings more than 30 years of experience to his new role.
Prior to joining FPFC, Lanter served as the executive director of the California Workforce Association, where he led the workforce strategy and implementation of the Workforce Innovation and Opportunities Act for the state of California. His experience includes holding various positions in local workforce investment systems, including executive director of the Contra Costa County Workforce Board.
During his tenure at the California Workforce Association, Lanter increased organizational revenue and membership, led the development of key legislation and managed large-scale projects and grants. He is known for his expertise in designing and coordinating events and networking opportunities, spearheading successful events across the country in workforce development.
“I am thrilled to be part of the FPFC team and eager to delve into the world of the fresh produce and floral industry,” Lanter shared. “I look forward to learning more about FPFC, its members, and contributing to the growth and success of the industry.”
Kristen Reid, chair of FPFC and EVP of MIXTEC Group, commented on Lanter’s appointment. “We are delighted to welcome Bob Lanter as the new president of FPFC. His extensive experience and proven track record in organizational management and event coordination will be invaluable assets to our council. We believe his leadership will enable FPFC to evolve and thrive in the years to come.”
Read more produce news from The Shelby Report.
