The American Frozen Food Institute (AFFI) and FMI – The Food Industry Association have begun a partnership on Frozen IQ, a convergence of industry leaders among food retail and manufacturing, with the goal of driving innovation, addressing a transformative regulatory environment and optimizing consumer engagement in the vital frozen food sector.
According to the 2023 Power of Frozen in Retail, the frozen food category continues to gain momentum in retail, ranking fifth behind dry grocery, meat, produce and dairy for total sales.
“Given the current economic conditions in the United States, now more than ever frozen food manufacturers and retailers must come together to align on value to drive more units,” said Alison Bodor, president and CEO of AFFI.
“Whether it’s improving in-store merchandising, understanding the latest in cooking technology or finding opportunities to leverage the frozen category’s ability to combat food waste and curb carbon emissions to increase share of stomach among shoppers, Frozen IQ equips attendees with new ideas and tools to collaborate to drive growth.”
Rick Stein, VP of industry relations at FMI, added, “Today’s shopper is looking for value beyond price and quality. They are weighing the relevance, experience and convenience that products and their grocery store offer them.
“To meet the changing value matrix of shoppers, you need to know the latest trends, collaborate throughout the supply chain and be up-to-date on the latest technology and ways to improve your shoppers’ experience. Frozen IQ is a tailored experience designed for leaders in the frozen food sector that delivers on all this and more.”
The event will take place June 3-5 at The Worthington Renaissance in Fort Worth, Texas. Registration for Frozen IQ 2024 is now open.
About AFFI
The American Frozen Food Institute is the member-driven national trade association representing all segments of the frozen food supply chain from manufacturers to suppliers and distributors.
AFFI advocates before legislative and regulatory entities on the industry’s behalf, serves as the voice for the industry and convenes industry leadership to create an environment where frozen foods are essential in a dynamic marketplace.
About FMI
As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply chain. FMI brings together a range of members across the value chain to amplify the collective work of the industry.
Read more frozen food news from The Shelby Report.
