Independent, family-owned Market of Choice is Oregon’s first grocer to partner with Royal City, Washington-based Royal Ranch to bring its carbon-neutral beef to market.
Market of Choice customers can now purchase USDA Choice cuts from Royal Ranch, available in its full-service and self-service meat departments at all 11 stores statewide.
This partnership brings together two multi-generational family-owned, purpose-driven businesses that are dedicated to addressing animal welfare and environmental impact. Their shared commitment aims to improve the health of local and regional communities.
“At Market of Choice, our guiding purpose is to strengthen the food ecosystem around us and the livelihoods of people in it,” said Matt Martin, senior director of perishable merchandising at Market of Choice.
“No one has invested in localizing food like we have, and this partnership is another example of Market of Choice’s commitment to supporting local food systems, reducing environmental impact and bringing top-quality, innovative products like the Royal Ranch carbon-neutral beef to our stores.”
Royal Ranch has developed a complete regenerative system in which its orchards, field crops, dairy farm and ranch are one self-sustaining system, eliminating most outside inputs such as fertilizers and feed. It raises its cattle from birth to harvest and is the only ranch of its size with its own processing facility. Royal Ranch’s regenerative practices have been verified by an independent auditor, Legacy Verified, on behalf of the USDA.
“Market of Choice is the perfect partner to introduce our carbon-neutral beef to Oregonians,” said Austin Allred, owner of Royal Ranch.
“We are revolutionizing the way cattle are raised and brought to market through our closed-cycle regenerative ranching model. Royal Ranch is creating a scalable system aimed at cultivating quality sustainable food for the masses, reshaping the future of farming for a healthier planet and better-nourished communities.”
About Market of Choice
Founded in 1979, Market of Choice is Oregon’s largest family-owned, independent grocer with 11 stores located throughout the state. With stores in Ashland, Bend, Corvallis, Eugene, Medford and the Portland-metro area, Market of Choice has developed deep relationships with farmers, ranchers, fisherfolk and food and beverage producers across Oregon.
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