Utz Brands will feature two of its snack brands, Boulder Canyon and TORTIYAHS!, at the 2024 Natural Products Expo West to be held March 14-16 at the Anaheim Convention Center in Anaheim, California.
At the show, Boulder Canyon will debut Canyon Poppers, the brand’s first portfolio expansion beyond chips.
The corn-based snack is made with avocado oil, certified gluten-free and non-GMO Project Verified ingredients and comes in two flavors: Aged White Cheddar and Jalapeño Ranch.
“Thirty years ago, Boulder Canyon was a pioneer in the better-for-you snack category. The launch of Canyon Poppers marks a significant milestone in the brand’s journey,” said Stacey Schultz, SVP of marketing for Utz Brands.
“Loyal Boulder Canyon fans now have more ways to enjoy premium products made with avocado oil, and new fans now have even more reasons to try Boulder Canyon’s tasty portfolio of better-for-you snacks.”
In addition to the new Canyon Poppers, Boulder Canyon also will be sampling its Boulder Batch Grillo’s Classic Dill Pickle Flavored Kettle Style Potato Chip, a partnership with Grillo’s Pickles.
Utz Brands’ TORTIYAHS! also will be exhibiting at Hall A, Booth No. 911, sampling Spicy Green Chili, Jalapeño Ranch and Nacho flavored tortilla chips. The tortilla chip line is made with all non-GMO Project Verified ingredients, is certified gluten-free and contains 20 grams or more of whole grains per serving.
About Utz Brands
Utz Brands manufactures a diverse portfolio of savory snacks through brands including Utz, On The Border Chips & Dips, Zapp’s and Boulder Canyon.
Utz’s products are distributed nationally through grocery, mass merchandisers, club, convenience, drug and other channels. Based in Hanover, Pennsylvania, Utz has multiple manufacturing facilities across the U.S.
Read more snacks news from The Shelby Report.
