The Kraft Heinz Not Company has debuted NotHotDogs and NotSausages, the first plant-based Oscar Mayer offerings and the first plant-based meat innovation from the joint venture between The Kraft Heinz Co. and TheNotCompany.
The U.S. plant-based market is projected to skyrocket from $8.3 billion in 2023 to $19 billion by 2030. However, plant-based hot dogs and dinner sausage links remain underdeveloped and under-consumed within the broader plant-based meat category, due to disappointment in current offerings’ taste and texture. With Oscar Mayer NotHotDogs and NotSausages – available in Bratwurst and Italian sausage flavors – The Kraft Heinz Not Company aims to deliver on these evolving preferences in the plant-based space.
“At The Kraft Heinz Not Company, our goal is to create mouthwatering, plant-based foods that are delicious and accessible for everyone – from the devoted vegan to the plant-based curious,” said CEO Lucho Lopez-May of The Kraft Heinz Not Co.
“We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity and legacy of the Oscar Mayer brand.”
This launch marks another step in the joint venture’s expansion of its plant-based portfolio, which includes KRAFT NotMac&Cheese, KRAFT NotCheese Slices and NotMayo.
Looking to the year ahead, The Kraft Heinz Not Co. plans to scale into additional categories and it recently began its international expansion. The plant-based products will debut at Expo West (booth No. N1732) from March 12-16 and are set to begin rolling out in major retailers nationwide later in 2024.
Read more plant-based news from The Shelby Report.
