Unique Snacks, a sixth-generation family-owned and operated snack company, continued to grow its brand and expand the availability of its signature snacks in 2023.
Among other achievements, the business grew its brick-and-mortar distribution sales by 18 percent year-over-year, generated 20 percent year-over-year growth in Amazon sales and launched a new snack category: Puffzels, a gluten-free, non-GMO Project Verified puffed snack.
Due to Unique Snacks’ continued growth and momentum leading into 2024, Norm Cross was promoted to VP of brand sales and marketing. In his new role, Cross will lead the continued growth of grocery chain ACV, DSD distribution and Unique Snacks’ expansion with convenience store chains, club store accounts, drug stores and e-commerce offerings.
Jacob Merrill was promoted to director of e-commerce at Unique Snacks to manage the brand’s continued online growth. Merrill will manage all aspects of online sales, marketing and fulfillment for the web store and expand the business’s Amazon marketplace.
“We had a remarkable year, and our continued growth is due to the support of our loyal fans and the efforts of all of our dedicated employees,” said Justin Spannuth, chief operating officer of Unique Snacks.
“We’re looking forward to an exciting 2024 and introducing innovations to meet our customer’s interests for more flavor profiles, new high-quality snacks and health-conscious snack options made with ‘More Flavor, Fewer Ingredients and Smarter Baking.’”
Unique Snacks launched Puffzels in 2023, which are already selling in more than 25 major retail chains across the country. The company expanded its reach in the drug store business, adding accounts with Walgreens and CVS to its business with Rite Aid and other drug stores.
Unique Snacks also made progress in the convenience store space working with Stewart’s Shops, Quick Chek and other convenience store chains to make the company’s signature pretzels and Puffzels available as grab-and-go or take-home snacking options.
About Unique Snacks
Unique Pretzel Bakery is a sixth-generation, family operated business based in Reading, Pennsylvania. In 2020 and ahead of the business’s 100th anniversary in February 2021, the company rebranded as Unique Snacks to pursue added growth in other healthy snack categories. All of the company’s Unique Pretzels are made from a secret family recipe, slow-baked in a natural process that sets them apart.
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