Last updated on July 31st, 2024
Super King Markets worked with Ideal by Design House on a digital circular to engage shoppers on mobile devices, featuring special products and deals, seasonal promotions and discounts.
The circular includes traditional promotional content combined with videos, animations, recipes and list building. Programmatic media drives customers to the circular and follows them to the store, reporting on cost per visit and conquest detail.
Super King Markets, a 31-year-old, family-owned grocery retailer, operates eight large-format stores in Southern California.
“We are known in our communities as the leader in international foods with the highest quality and value products,” said VP Jake Fermanian.
“Using Ideal’s digital circular system, our customers can browse using their cellphones, create shopping lists and share the lists with family and friends. The ads are engaging, educational and enhance loyalty. Best of all, Ideal provides weekly reporting and allows me to track the return on investment on my ads.”
Ideal’s interactive circular elevates customer experience through rich content, video and animation. In addition to sharing shopping lists, consumers can forward coupons and product details using text, email or Facebook. The digital circular provides translations in any language for grocers and retailers’ ads to ensure culturally relevant marketing messages.
“Ideal’s marketing platform provides advanced analytics to measure store traffic driven from the circular and computes cost per visit to accurately demonstrate ROI at the local level,” said Adam Zimmerman, co-founder at Ideal.
“Our robust reporting provides details on ad impressions, ad clicks, time spent on the digital circular and store visits. Our proprietary AI distribution technology is always optimizing for lowest cost per visit – often less than $1 per visit.”
About Super King Markets
Established by the Fermanian family in 1993, Super King Markets is the “Host of International Foods” and has been recognized by The Los Angeles Times as “LA’s beloved supermarket.” The company’s stores feature a variety of international food, produce, dry goods, fresh meat and seafood.
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