Membership-based Thrive Market has announced it will begin accepting SNAP EBT, making it the first online-only retailer to receive USDA approval to do so.
Beginning Feb. 26, SNAP EBT will be accepted on Thrive Market in the U.S. All EBT cardholders who join as new members are eligible for a free membership.
Founded in 2014, the company said this marks a milestone in its mission to make healthy and sustainable living easy and affordable for everyone.
“Thrive Market’s SNAP EBT acceptance is a groundbreaking move in making healthy groceries more accessible and affordable,” said Nick Green, co-founder and CEO.
“Our acceptance will redefine how Americans can access healthy options, irrespective of their geography, with deliveries directly to their door.”
Ofek Lavian is co-founder and CEO of Forage, the mission-driven payments company powering Thrive Market’s acceptance.
“We’re proud to partner with Thrive Market to enable over 42 million Americans receiving government assistance to purchase healthy groceries online,” Lavian said. “Until recently, SNAP benefits could only be used in-store.
“With one in five SNAP recipients on disability and 17.1 million living in food deserts, these shoppers stand to benefit the most from grocery delivery. Thrive Market’s acceptance of SNAP EBT marks a monumental step forward on our joint mission of expanding healthy food options for all Americans.”
About Thrive Market
Los Angeles-based Thrive Market delivers healthy and sustainable products at member-only prices. Every annual membership sponsors a free one for a student, teacher, veteran, nurse, first responder or a family in need.
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