Leap Media Group, Giant Eagle’s retail media network, will join Stingray Advertising’s retail audio advertising network.
Launching in 194 Giant Eagle stores across western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana, this partnership will allow the regional food retailer to engage with high-intent shoppers through innovative audio advertising solutions.
“The addition of Giant Eagle to our retail audio advertising network demonstrates our commitment to expanding our reach across diverse retail categories and geographic regions,” said Nancy Perkins, SVP at Stingray Advertising.
“We’re excited to partner with Giant Eagle and provide them the opportunity to engage with shoppers in a contextually relevant way through our innovative audio advertising solutions.”
This move underscores the potential of retail-based digital audio advertising in connecting brands with highly qualified consumers during their in-store shopping journey. Through Stingray’s network, Leap will be able to showcase additional customer value and new offerings from partners to guests beyond the e-commerce environment, such as new savings opportunities and products.
“This partnership will enable Leap users to provide impactful, personalized audio advertising to customers while in-store,” said Joell Robinson, Giant Eagle’s senior director of Leap Media and sales.
“Helping our brand partners provide value to customers through exceptional, seamless shopping experiences is a priority for Leap, and we’re looking forward to adding Stingray’s solutions to enhance our capabilities.”
Stingray Advertising operates North America’s largest retail audio advertising network, with more than 800 million monthly shopping visits across 23,600 grocery, superstore, pharmacy and discount store locations.
Leap Media Group provides customers with a personalized, omnichannel experience and encompasses Giant Eagle’s online properties, apps and more than 470 stores, all while prioritizing customers’ data privacy.
About Giant Eagle
Giant Eagle Inc., ranked among the top 40 on Forbes magazine’s largest private corporations list, is one of the nation’s largest food retailers and distributors with about $11.4 billion in annual sales.
Founded in 1931, Giant Eagle Inc. has grown to be a food, fuel and pharmacy retailer in the region with more than 470 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana.
Read more technology news from The Shelby Report.
