Upside has partnered with about 80 independently owned Shop ’n Save locations in western Pennsylvania, Maryland, New York, Ohio and West Virginia to connect the retailers with the digital marketplace’s users, who will be incentivized with personalized promotions to spend more money with them.
“Our partnership with Upside is a testament to our commitment to our customers and the values we uphold. We aim for users to shop, save and enjoy life,” said Tom Charley, Shop ’n Save VP at Charley Family.
“We look forward to using the Upside platform to introduce new prospective customers to greater value, convenience and savings.”
More than 30 million consumers have access to promotions through the Upside platform and its network of partner apps at grocery stores, gas stations and convenience and hardware stores nationwide.
Using historical customer data, the company creates personalized cash back promotions that are profitable for retailers. To date, Upside has returned $600 million in cash to its users, generated $1.3 billion in profit for its retailer partners and allocated 1 percent of its revenue to support sustainability initiatives.
“UNFI is always looking for new ways to help our banner partners get more customers through their doors,” said Bill Lipsky, Shop ’n Save Pittsburgh UNFI VP.
“Shop ’n Save’s new partnership with Upside will not only help with customer acquisition but will also help to boost the performance of their loyalty program.”
By offering personalized promotions to customers, Upside encourages more frequent engagement. In a recent case study, nearly 20 percent of non-loyalty members on Upside joined a grocer’s loyalty program within 30 days.
“Grocers leading the market today know that a variety of tools are required to grow consumer wallet share,” said Tyler Renaghan, Upside’s VP of retail.
“We look forward to supporting Shop ’n Save to elevate their brand loyalty and attract a greater number of consumers to their grocery stores through a measurable and proven approach.”
About Upside
Upside is a digital marketplace that connects millions of consumers with brick-and-mortar retailers nationwide. Since 2016, Upside’s personalized offers have empowered customers to gain greater purchasing power for their needs and helped businesses achieve profits.
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