Mercatus, a Houston-based provider of grocery e-commerce solutions, has launched AisleOne.
The intelligent targeting and enhanced personalization solution uses the customer engagement technology from its parent company, Relationshop, to provide regional grocers and independents with a competitive advantage over national chains, mass merchants and discounters.
AisleOne enables grocery retailers to activate data insights to deliver a more connected, individualized digital experience for customers. For grocers using this capability, results show more cart conversions, higher baskets and an overall sales lift.
“Growing competition in the grocery industry has led to increasingly fragmented shopper behavior, underscoring the significance of customer retention,” said President Randy Crimmins of AisleOne.
“In order to keep customers engaged, grocery retailers need to deliver a digital experience that is not only seamless and convenient, but relevant to the individual. AisleOne gives regional grocers more control with advanced personalization solutions that transform the shopping experience and grow their market share.”
Crimmins went on to note that grocers understand the importance of personally connecting with their customers.
“The real challenge is finding a cost-effective way to implement and offer tailored experiences to customers without overcomplicating marketing efforts or overburdening IT teams,” he said. “With AisleOne, every retailer can automate the delivery of personalized marketing and 1:1 targeting across all channels – without the burden of additional staff, coding or development work.”
Built on Relationshop’s personalized digital engagement technology, AisleOne combines proprietary algorithms with grocery-industry experience to deliver a cost-effective solution.
AisleOne’s technology provides grocers with increased incremental sales and bottom-line value, through:
- A web and mobile experience configured with dynamic content blocks that offer customers personalized coupons, ads, recipes and loyalty rewards.
- The ability to execute on new loyalty strategies without additional coding or development time through simple web and mobile content.
- Targeted lists for personalized campaigns based on customer demographic and behavioral data.
- The aggregation of in-store and online customer data to create insights with a single view of customer data.
- Full tracking of shopper engagement campaigns from impression to transaction.
- A clear view of ROI on digital engagement programs.
AisleOne is available as part of the Mercatus Digital Commerce platform or as a standalone integration for regional grocers and independents.
About Mercatus
Mercatus drives digital transformation for retailers through a suite of connected commerce and personalization solutions. It enhances shopper engagement, tailors experiences to personal preferences and cultivates loyalty across retail businesses. With its cutting-edge solutions, retailers can streamline operations, enrich customer experiences, and realize substantial growth.
Read more grocery equipment store news from The Shelby Report.
