Last updated on January 18th, 2024
Poppy Hand-Crafted Popcorn, an all-natural gourmet popcorn company, has announced a brand refresh and an international series featuring a trio of new flavors to celebrate its 10th anniversary.
New market bag packaging will be unveiled to Poppy’s wholesale customers in the home and gift sector at the Dallas and Atlanta markets. The packaging is slated to launch to all-natural and gourmet grocery customers during the second quarter of 2024.
“As we continue to grow in home and gift as well as gourmet food and natural grocery, we want all our packaging to be beautifully cohesive,” said Ginger Frank, founder and CEO.
“That way, whether our wholesale customers carry just a few flavors or the complete line, it will always look gorgeous. Because we want to do this right, the full transition to new packaging will take place over Q1 and Q2. We’re celebrating our 10th anniversary all year long, though, so the transition comes at the perfect time.”
Frank worked with the team at Made Outside in Charlotte, North Carolina, to visually communicate Poppy’s journey on the new packaging and the brand’s new website.
“The visual elements on the new packaging are all about what makes Poppy tick,” Frank said.
“The corn represents the farms we work with; the hearts represent the love we have for our community and the love that goes into making our popcorn. The sun and clouds remind us that both the sunny days and the cloudy days help us grow, and the smiley faces represent the fun of sharing your favorite popcorn with your favorite friends.”
Poppy is also celebrating its 10th anniversary with a trio of new flavors inspired by food from around the world. Each SKU is naturally gluten-free with a MSRP of $6.95:
- Mexican street corn: Creamy, cheesy popcorn made with warm flavors of chipotle, cumin, ancho chili and tangy lime.
- Mediterranean herb: Cheesy popcorn with oregano, a dash of garlic, lemon, basil and thyme.
- Caribbean jerk: Traditional jerk seasoned popcorn made with a touch of citrus, brown sugar and crispy plantain chips (vegan).
“We developed the three new flavors after a trip to Italy with my kids,” Frank said.
“Snack flavors around the world are so incredibly varied and interesting – Prawn Cocktail potato chips, for example. I’m always striving to expand Poppy’s flavor palette. The team and I started with 10 international flavor ideas. The whole Poppy team taste-tested them and voted, and these three came out on top. We can’t wait to share the new flavors – I know people will love them.”
In addition, Poppy is bringing back three flavors. Dill Pickle, Chai Latte (formerly Chai Masala) and Southern Pecan Pie will now be year-round flavors in honor of the anniversary.
About Poppy Hand-Crafted Popcorn
Headquartered in Asheville, North Carolina, Poppy Hand-Crafted Popcorn is reimagining the way gourmet popcorn is produced and flavored by embracing a small-batch approach, using all-natural ingredients (including non-GMO corn).
Read more packaging news from The Shelby Report.
