Last updated on December 8th, 2023
H-E-B has opened a new Joe V’s Smart Shop by H-E-B at 4107 N. Fry Road in Katy, Texas, the 10th location in the Houston region.
“We’re excited that our Joe V’s Smart Shop store is now open to serve customers in Katy with top-quality service and selection,” said Trini Cardenas, a 26-year employee and the store’s top store leader.
“This is our 10th location to open in the Houston area, and we look forward to bringing this proud H-E-B brand to more Texans in the future.”
In honor of the grand opening, Joe V’s Smart Shop asked the community to nominate schools within the Cypress-Fairbanks and Katy school districts for donations via a social media contest.
Donations totaling $30,000 to six schools were given to Robinson Elementary, Brosnahan Elementary, Thornton Junior High, McRoberts Elementary, Rhoades Elementary and Cardiff Junior High. The winning schools, Cardiff Junior High and Brosnahan Elementary, were each presented with a $10,000 gift. The other schools were gifted $2,500 each. An additional $5,000 gift was presented to Katy Christian Ministries, a social service nonprofit serving Katy and West Houston.
Joe V’s Smart Shop is an H-E-B brand that offers a price-conscious shopping experience and provides customers with popular H-E-B items, such as bakery tortillas, sushiya sushi made in-house daily, Meal Simple chef-inspired meals, fresh-cut fruit, organic selection, fresh in-store baked breads and pastries and fresh in-store cut meat.
Each store is typically 55,000 square feet in size and has about 180 employees. Joe V’s Smart Shop launched in 2010 and has more than 1,650 employees across 10 stores in the Houston area.
Continuing its expansion in the DFW Metroplex, H-E-B announced plans earlier this year to open two Joe V’s Smart Shop by H-E-B stores in Dallas, the first locations the multi-format retailer will open outside the Houston area. The store at 4101 W. Wheatland Road is expected to open in late summer 2024, while the other location at 5204 S. Buckner Blvd. is expected to open by spring 2025.
H-E-B operates Central Market stores across Texas, as well as Joe V’s Smart Shop and Mi Tienda stores. In addition, H-E-B also operates Favor Delivery, an on-demand delivery service that serves hundreds of communities throughout the state.
Read more independent store news from The Shelby Report.
