With its “Fresher for Longer” loyalty campaign, United Supermarkets, a division of Albertsons Companies Inc., is offering its Rewards! members the opportunity to earn extra benefits with every shopping visit.
In addition to earning points redeemable for free groceries and discounts on food and fuel, United Supermarkets’ customers can earn digital stamps redeemable for MasterChef Food Storage products through a partnership with tcc Global, a loyalty program solution provider.
Through Jan. 16, Rewards! members earn one MasterChef digital stamp for every qualifying $10 spent. The digital stamps are redeemable through Jan. 30 for free MasterChef branded food storage containers ranging in price from $7.99-18.99. Seven different size containers are offered, and guests are encouraged to collect the full range.
“The United Family of Stores is known for its outstanding fresh offering and overall value to our guests. Providing MasterChef Food Storage containers absolutely free as a reward for shopping supports our core value proposition in both of those areas,” said Tony Crumpton, chief merchandising/marketing officer, The United Family.
“Guests appreciate that we are providing a high-quality reward that helps them save money while reducing food waste.”
The “Fresher for Longer” campaign includes a digital mobile game that shoppers can play each and every day. Accessible through the United Family of Stores apps and websites, guests can win instant prizes of free supplier-funded products, bonus digital stamps and MasterChef Food Storage containers.
Each game play also earns guests an entry to a sweepstakes with the grand prize of a three-course dinner for six prepared and hosted by MasterChef contestant and chef Bri Baker. The cost of the dinner is fully covered including the food, venue and travel costs for the winner and their guests.
“The Fresher for Longer campaign is brilliant positioning by United. In an inflationary environment with rising interest rates, consumers are looking for ways to save money and stretch their food dollars. Linking these needs to the environmental concern of reducing food waste shows that United really understands and appreciates its loyal guests,” said Dan Dmochowski, president of North America for tcc Global.
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